E-commerce essential to engaging millennial B2B buyers
At the rate business-to-business buying is migrating online, it's hard to imagine it moving any faster. However, new research suggests this could be just the beginning of an e-procurement explosion.
A growing millennial workforce According to B2B marketing firm Sacunas, a new class of millennial buyers (aged 20-35) has been the driving force behind the growing B2B e-commerce movement. A recent survey by the firm shows that more than half of millennials in charge of procurement primarily use search engines, supplier websites and social media platforms to conduct research and make purchases for their companies. Of those who do - a whopping 82 percent access these channels via their mobile phone.
While this may not come as much of a surprise (millennials never knew … more