Last month, this blog spent a significant amount of time talking about Forbes' predictions for the eCommerce industry in 2013. For starters, the business publication projects - as do we - that eCommerce will become an increasingly popular channel for B2B vendors. In addition, new technologies with online capabilities will become prominent tools in the eCommerce sphere - namely mobile devices.
Mobile commerce is becoming a major part of online shopping. Instead of computers, users are taking to their mobile phones to purchase goods and services. In the B2B eCommerce sector, this is something to be cognizant of because many organizations are ditching their traditional desktops in favor of more efficient solutions.
Bring-your-own-device (BYOD) is a strategy in which employees bring in their own smartphones and tablets to do their jobs, rather than rely on company-issued computers. It is gaining a tremendous amount of steam in a number of industries, which means suppliers must ensure they are equipped to do business with customers buying from these gadgets.
Paul Dunay, the author of the Forbes piece referenced last month, suggested that mobile will become much more prominent within the eCommerce market this year but said merchants have to adapt to cater to the needs of mobile customers.
"As consumers adapt to living their lives from their mobile phones and tablets, they'll expect platform-specific offerings that offer a better shopping experience, geo-specific content, special offers and other elements that complement and enhance life on the go," Dunay wrote.
They will also need to be presented with payment solutions that cater to their specific actions. On top of that, vendors must ensure they are collecting level 3 data while processing payments so that they can reduce their own fees. Working with a B2B payments consultant can help vendors acquire the tools needed to accomplish this.
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