B2B eCommerce continues to be a popular business trend, with media outlets and analysts increasingly offering their opinion on the matter every day. The general consensus is still that B2B merchants should try to emulate their B2C counterparts to better cater to the needs of their customers, but the overarching issue remains that many merchants in the B2B sector lack an understanding of the benefits of eCommerce.
A recent article in Marketing Profs followed this narrative, offering a number of reasons why merchants processing B2B payments need to tackle eCommerce and why they can do it on their own rather than relying on a major provider like Amazon. One of the main points provided by Steven Kramer, the article's author, is that eCommerce can offer significant benefits when integrated with other business systems.
"The best B2B eCommerce platforms can be integrated with your company's warehouse fulfillment software or other existing systems," Kramer wrote. "Depending on the deployment model and your speed-to-market requirements, integration may need to be performed at some point after the initial installation—but it should be achievable and capable of helping you create a seamless IT environment across your organization."
This is important information for developers. As your users continue to learn the advantages of an eCommerce system that integrates with their accounting software or ERP system, they may come to you for a solution, if they haven't already. It's a golden opportunity to develop and sell a payment platform to facilitate B2B payments, but you must remember these platforms must contain the functionality needed to properly process these transactions. A system designed for Level 3 processing will help your customers qualify for the lowest possible interchange rate and, in turn, enhance the value of your solution.