You don't have to be a hip startup to assume you need an eCommerce platform to facilitate online sales. Yes, most new companies these days launch their website the same day they open their doors and the vast majority of these sites probably feature some form of eCommerce functionality, but aging enterprises don't have to sit back and watch a new generation of organizations take their place at the top of their respective industries.
Mine Safety Appliances Co. (MSA) — a manufacturer of industrial safety products — has been around since 1914. When it opened its doors, the concept of a connected online network was decades away from being anything other than an abstract concept fit for science fiction novels. But, nearly 100 years after it became a business, MSA has finally begun selling products and services online to better assist its customers. Next year, increasing online capabilities will be part of the company's 100th anniversary celebration and it is a sign that even a century-old organization can modernize.
Susie Sapsara, global e-business manager for MSA, spoke with the online publication Internet Retailer about her company's efforts and why it chose to sell online now. "We want to make it easier to do business with us," she said.
MSA partnered with hybris to launch its eCommerce endeavor and executives are excited about the company's next 100 years. However, as a company that processes B2B payments, it must have the right solutions in place to process Visa Level 3 and MasterCard Data Rate 3 information. Having this technology will allow companies like MSA to qualify for the lowest possible interchange rate and enhance the value of each transaction.