Mobile commerce is still a relatively abstract and complicated concept for a number of businesses, mainly because it hasn't yet been fully defined. Today, mCommerce can refer to using a smartphone or tablet to accept a payment or to make a payment in a traditional retail setting. It can also be used as an extension of eCommerce, since so many individuals are turning from standard desktop machines to mobile gadgets as their primary computer.
This is the area of mCommerce that vendors in the B2B space are most concerned about because it is the most relevant to their industry. Instead of using stationary computers to evaluate vendors and facilitate corporate purchases, procurement specialists are using their mobile devices. As previously noted in this blog, this may require a unique B2B payments gateway that can be optimized for mobile use.
Doing so is more important than ever, because mobility is becoming increasingly common in the business space. In fact, one analyst believes companies that can't process payments made on mobile devices will be hurting their standard eCommerce efforts.
Mao Ajing, an eCommerce analyst with the firm Analysys International, spoke with the online publication China Daily about the global trend of mobile shopping, which has spanned everywhere from China to the United States.
"Those who stare at computers for eight hours a day often want to switch to other mobile devices after work," she said, indicating that mobile users are really the same audience as those who buy on their desktop, just in a different environment. "That is why mobile shoppers cannot be regarded as a new growth point for online retailers. They cannot bring additional revenue. Basically, mobile shopping and traditional online shopping complete each other."
If shoppers are transitioning back and forth between their mobile devices and desktop computers, vendors will have to equip themselves with the payment solutions that cater to both types of transactions.