Payment tech manufacturer blames low online sales on outdated ecommerce site
Just as a strong ecommerce site can boast sales and revenue growth for manufacturers, suppliers and distributors, an out-of-date and poorly optimized site can also have a serious negative impact. Just ask Panini SpA, a payment technology manufacturer that develops check processing and depositing software and hardware for banks. With locations in Turin, Sao Paolo and Dayton, Ohio, and a customer base that spans hundreds of global banks and thousands of branches worldwide, Panini certainly can't be blamed for thinking small. Yet, despite this international reach, only 5 percent of the company's sales are generated online.
As Francesco Grasso, the manufacturer's corporate marketing manager, points out, this small figure is because of the company's outdated ecommerce site. … more