Improving the customer's checkout experience can increase the success of an eCommerce platform

Initiating an eCommerce strategy is only designed for one purpose: to make it easier to sell products and increase revenue. Building an eCommerce site—whether it's done internally or with the help of a professional—can be a costly endeavor, so a strong return on investment is crucial. To maximize the potential of eCommerce initiatives, businesses must follow best practices during the creation and management of the platform. Unfortunately, that doesn't always happen.

IT solution provider Perception System recognized this fact and recently issued a press release listing eight common mistakes that diminish the earning potential of an eCommerce site. Many of these are associated with aesthetics—product images, content and design of the site are crucial—but possessing the right tools to meet the buyer's needs is even more important. For example, the release suggests offering a poor checkout experience could significantly reduce the number of sales made in an eCommerce environment.

"Creating difficult and long check out process is one of the most damaging mistakes that most of online merchants can make," the release says. "The check out process of eCommerce site should be simple but not lengthy. An ideal check out process includes billing and shipping information, product details confirmation and payment page."

More vendors are using eCommerce platforms to process B2B payments, so it's important to offer procurement specialists a quick and easy checkout process. Obtaining a B2B eCommerce gateway can improve the buyer's payment experience. It can also help the vendor save on transactional costs, but merchants must submit Level 3 data with line item detail in order to qualify for the lowest possible interchange rate.

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