by Ty Hardison

More B2B merchants want mCommerce applications

As a developer, it's important to stay on top of the trends your users follow. Business software is moving from a traditional desktop environment to the mobile space, and you must accommodate this need to ensure your future viability in the enterprise technology market. One of the biggest trends pertaining to mobile is mCommerce.

As enterprise sales and B2B payments continue to be facilitated via online shopping, more companies are shifting from creating eCommerce stores primarily optimized for the desktop user to building mobile websites or even mobile applications. According to a study conducted by Intershop, this is particularly common among B2B companies in the automotive, high-tech manufacturing, retail, pharmaceutical and telecommunications industries. The study found that of the 400 B2B organizations that expressed an interest in mCommerce, 75 were in these sectors.

Almost all of these companies are moving quickly on their mobile initiatives, as 97 percent said mCommerce will be important to their business within the next 12 months. Moreover, 55 percent plan on creating a mobile application to manage transactions.

This is a tremendous opportunity for you as a developer. If you can successfully transition your offerings to the mobile space, you can uncover an entirely new area of potential business. Of course, given the nature of your users, it's important to develop the right payment solutions. Your clients' customers want a convenient shopping experience, which is why they are buying from their mobile phones and tablets to begin with. By adding the features needed to provide this convenience you can help your clients promote their mobile application and ensure a higher success rate. 

by Ty Hardison

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